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Building Content Strategy from the Ground Up with Surfer [Surfer Academy]

There are too many dimensions to take care of — keywords, competitors, search intent, volume; there's no end to this game. In this session, Michal touches upon the shortcomings of traditional keyword research and then moves on to explain keyword grouping theory, clusters, and more. Finally, Michal shows you how to create and execute a successful content strategy with Surfer.

Michał Suski
Michał Suski
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16
June
Wednesday, June 16, 2021
5:00 pm

What will you learn?

There are too many dimensions to take care of — keywords, competitors, search intent, volume; there's no end to this game. In this session, Michal touches upon the shortcomings of traditional keyword research and then moves on to explain keyword grouping theory, clusters, and more. Finally, Michal shows you how to create and execute a successful content strategy with Surfer.