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True Density in Audit

Michał Suski
August 14, 2019

Inside this article:

What True Density is

True Density is a metric you can use to assess the gaps in content, but also check whether you’re using specific words too often or too rarely. True Density is the saturation of each important word and phrase in the context of an analyzed keyword. In Surfer, it replaces the previous Missing Common Words & Phrases in the audit.

Relying on True Density is the easiest way to optimize existing content.

It's a great way to get the known density of your keywords since determining such a thing can be the difference between ranking high or not ranking at all. As seo experts, we're under constant pressure to deliver measured results, adapt our method so as to stay current and provide relevant, solid material to our audience. If you're interested in learning more about true density, keep reading to learn how it can help optimize your writing process.

Where do the hints come from?

True Density uses previously available resources:

  • search term,
  • popular words and phrases,
  • common words and phrases, though it extracts more valuable tips from them.

The list of context words that you will find in an Audit was created from supplementing Prominent words and phrases with phrases which appeared on at least 5 of the top 10 pages, but were missing in Prominent.
In short: this is everything you need to create a semantic text that will be able to compete with the best SERP sites.

How we calculate the density

Surfer checks the first 5 results in SERP for the use of words from the list. If you had previously excluded any pages by clicking on the eye icon, True Density will also exclude them from the analysis. You can exclude pages that meet a different user intention than your site, e.g. Directories, Wikipedia, dictionaries, and so on.

Based on the length of competition content, we determine the density of each word and phrase from the list.

In the next step, we analyze your content in terms of the length and use of individual expressions. At this point, you already know which words you should add and which should be deleted, as well as the specific range of activities that should be completed.

The suggested range of word use is based on the length of your text and the value between the average and maximum density of the competition. The minimum value is just the average density on the analyzed pages, and the maximum is the concentration of the content of the page that used the phrase most often.

Optimization for True Density

The section contains two tables: words and phrases. Phrases are ranked in terms of frequency on pages from the top 10. Each word has an action assigned to it:

  • The green "all good" sign – you do not have to take any action,
  • The yellow warning – there is a slight deviation which should be corrected,
  • The red sign – a large deviation from the suggested range.

To get a prioritized list of things to improve, sort the table by "action".

True Density not only allows you to create correctly optimized content. It gives you information on what words are important from the perspective of the user's intentions.

By using suggestions from True Density, you can enjoy semantically correct content.

Effective use

You can export tips or make the entire audit available to the person responsible for the corrections. In order to implement the corrections on a daily basis and check optimization progress, a small hack is still needed at the moment: add the optimized URL to the Compare section and refresh after making your changes.

Ultimately, we will be adding a refresh button in the audit enabling recrawl.

Log into your account and create a precise text optimization plan with True Density!

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