SEO Basics

Michał Suski

April 26, 2022

80/20 rule in SEO - Pareto Principle Optimization

Short summary from Michał's presentation on 80/20 rule in SEO.

Marta Szyndlar

March 18, 2021

Keyword Research: Tools, Techniques, and Best Practices for Content Creators

In this guide, I’ll tell you how to make the most out of keyword research, discover keyword ideas, find the RIGHT keywords for you, and choose the best SEO tool for the job.

Tomasz Niezgoda

October 1, 2020

What Is Structured Data And How to Use it for Better Performance in SERPs

Ranking on the first page of Google is big. But it’s still just one battle won. To win the whole SEO war, you need the clicks. One of the ways to achieve it? Harness the power of structured data

Marta Szyndlar

September 18, 2020

SEO Writing in 2021: 8+ Tips to Win the SERPS with Your Content

In 2021, your content has to please both people and search engines. There’s no way around it. Here are some tips that ever SEO writer should know.

Marta Szyndlar

August 21, 2020

Search Intent In SEO: How to Get It Right [A Quick Guide]

In this guide, I’ll tell you how to identify the search intent behind a query. If you get it right, you’ll be able to rank with your pages much more effectively. It’s all right there in the SERP!

Sławek Czajkowski

July 16, 2020

27+ Top SEO Tools and Resources for 2020 to Stay on Top of the Game

Tools and knowledge are the two most significant components of a specialist's efficiency. I prepared a list of the top items that will boost your SEO game and help you maximize your results.

Karolina Gawron

July 9, 2020

8 Foolproof Tips to Get More Organic Traffic to Your Website

They say that the best things in life are free. These words apply to your website traffic, too. I’ll show you a few no-brainer tactics that will help you drive more organic traffic to your website.

Sławek Czajkowski

June 9, 2020

Ten Steps to Acquire New Customers for Your SEO Agency

If you’re an SEO agency owner or you’re running a one-person marketing agency business, read on and learn how to get new clients, even during the crisis.

Michał Suski

April 16, 2020

Keyword Difficulty Evaluation and Ways to Conquer The Impossible

Have you ever wondered how Keyword Difficulty is calculated and how can it affect your strategy? I explained that simply and shared some tips on growing-up your domain in the right way. Enjoy reading!

Karolina Gawron

January 8, 2020

How To Pick Organic Competitors for SEO Analysis To Maximize Your On-Page Optimization Success Rate

The thing that people love about Surfer is that it gives instant recommendations on improving on-page SEO. But what if you introduced suggested changes and nothing happened? Or worse! What if you d…