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Use Surfer to establish topical authority and prove your expertise

Discover dozens of relevant topic clusters based off of your primary keyword with Surfer's Keyword Research Tool. Hours of research and work, simplified.

Become the voice of your niche

One of the fastest ways to climb the SERPs is by establishing topical authority.
Streamline your strategy and establish your expertise with Surfer.

It's just a click away.

Discover

Discover dozens of relevant topic clusters in a matter of minutes

You’ll have inspiration and ideas to fill your content calendar for months!

Plan

Plan a successful content strategy right away

Check search intent for your target audience and evaluate monthly search volume and keyword difficulty at a glance!

Execute

Create incredible content that is relevant and rankable

Utilize the full power of Surfer to write well-researched and high-quality articles that your audience and Google will adore!

Frequently Asked Questions

How does the Spring Promo work?

Surfer is 30% off! To celebrate the release of Auto-Optimize, all yearly plans are 30% off for the first year, and monthly plans are 30% off for the first 3 months. And to sweeten the deal, Surfer AI packages are also 30% off! Whether you’re a new or a current Surfer user, this is your chance to save big. But act fast - the Spring Promo ends on April 24nd, 12:00 UTC. Read more ->

How does the 7-day Surfer trial work?

Whether you’re a freelancer, affiliate, agency, or part of an SEO or marketing team, Surfer’s 7-day trial is the easiest way to see for yourself the impact Surfer can have on your business. To start a trial, select your desired post-trial plan (Essential, Scale, Scale AI) and click “Start for free”.

You’ll have 7 days to explore our most popular features: Content Editor and Keyword Research (each with 5 credits). The trial also includes access to Surfer AI.

If Surfer isn’t what you expected, you can simply cancel your subscription before the trial ends—no ifs, buts, or hassle. We'll only ask for your feedback, which will help us improve.

How does Surfer work?

Surfer makes SEO an accessible and predictable way to grow a business by delivering smart solutions that bring organic traffic. We provide a clear pathway to smarter, simpler SEO growth for agencies, teams, and marketers.

Our toolkit allows agencies, in-house teams, and SEOs to automate tasks around content management and drive more traffic in a cost-efficient way. Our platform was developed by a team of engineers, marketers, and SEO experts to make SEO content creation simple, efficient, and accessible.

We use NLP solutionsmachine learning, an analysis of over 500 web signals, the newest AI technology, and more. All guidelines are real-timecompetition-based, and Google-compliant.

Since our algorithms rely on reverse engineering, users trust the suggestions we make. Our metric, the Content Score, is the gold standard in the industry. We take the guesswork out of on-page SEO. Our users trust our tool to offer relevant, data-backed suggestions. SEO, simplified.

For more information, please visit our Knowledge Base.

Who uses Surfer?

Surfer is used by agencies, in-house teams and individuals who want to power-up their content marketing strategy and skyrocket organic traffic. Surfer’s community grows every day and currently includes 150,000+ customers from 159+ countries. Among them are well-known brands, such as: Bolt, Jasper, FedEx, ClickUp, Lenovo, Opera, Square, Shopify, FreshBooks and, hopefully, you! 🤞

What languages does Surfer support?

Surfer works with most languages! A full list of supported languages is available in our Knowledge Base.

Features & Capabilities

How can I start using Keyword Research?

To start using Keyword Research you need two things:

  • active Surfer subscription
  • Keyword Research credits

Credits are included in all Surfer subscriptions (1 credit = 1 search). If you’re not sure which subscription to choose, here’s a handy guide.

Does Keyword Research recognise search intent?

Yes! Keyword Research employs the power of machine learning to associate search intent with topic clusters. Surfer identifies Local, Customer Investigation, Informational, and Shopping search intents. Thanks to this, you can confidently select topic clusters knowing the keywords will work for you.

Why should I use Surfer's Keyword Research tool?

Keyword Research tool is designed for everyone who wants to save time on building topical authority, as well as researching and grouping keywords for higher ranking.

Your website is built around a single, broad theme - you can think of this as the foundation of a home. This theme is supported by pillar pages, which are supported by their own pages too. Topic clusters allow you to effectively cover your theme ensuring you’re filling content gaps and building topical authority.

Surfer's Keyword Research handles the creation of clusters for you with just a few clicks. Your well-structured content will comprehensively cover a topic, which will be rewarded by Google and will keep your audience glued to your site.

On top of that, Topical Map helps you quickly map out content gaps and find low-hanging fruits for SEO wins against your competitors.

There’s no other tool like Surfer on the market, and we say this with confidence. Surfer will provide you with a comprehensive content plan for months. If that’s not exciting enough, you can track your topical coverage and the progress of content creation inside Surfer's Keyword Research Tool at any time!

Does Keyword Research group keywords together?

Yes! Keyword Research groups keywords that relate to each other and to a search intent in a single topic cluster. Topic clusters are great for organizing your content around a single topic or theme.

You'll also get information on monthly search volume for the keywords, and how difficult it will be to rank for each cluster - pretty neat, right?

Get started now,
‍7 days for free

Choose a plan that fits your needs and try Surfer out for yourself. Click below to sign up!

Screenshot of Surfer SEO Content Editor interface, displaying the 'Essential Content Marketing Metrics' article with a content score of 82/100. The editor highlights sections like 'Key Takeaways' and offers SEO suggestions for terms such as 'content marketing metrics