Who is this course for?
What’s inside?
20 Lessons
2h
AI Is Rewriting Your Brand With or Without You
Learn How to Control The AI Narrative
Whether you run marketing for one brand or a dozen clients, the challenge is the same: leadership wants proof, clients expect results, and teams need direction.
This masterclass arms you with the systems and strategies to:
"The only hands-on course from an operational CMO—the exact Surfer-tested workflow to grow brand visibility, step by step, fully adaptable, and free."
Course contents
20 Lessons in 7 Modules
Module 1 Understanding the Shift — from SEO to AI Visibility
Module 2 Making Your Content AI-Ready
Module 3 Owning Your Niche
Module 4 Learnings from the Leaders
Module 5 Getting Results
Module 6 Scaling Your Workflow
Module 7 What’s Next in AI Optimization
Course by
Tomasz Niezgoda is the Co-founder and Chief Marketin Officer (CMO) at Surfer, where he leads strategic planning, team management, and brand awareness initiatives. He also supports the product team in developing the platform, drawing on over a decade of experience in SEO and digital marketing.
Outside of work, he is passionate about geopolitics, financial markets, film, and always tries to make time for travel.
Danni takes an empathetic and pragmatic approach to marketing relying on her over 15 years of experience to create relatable and engaging content. A lifelong learner with a background in education, Danni sees marketing as a way to connect, teach, and entertain.
Fluent in Spanish, Portuguese, and Memes, Danni is passionate about communication in all its forms. When she’s not working, you’ll find her lovingly annoying her dog, studying a new language, scrolling zee apps, or with her nose in a book.
A seasoned Chaos Coordinator and all-around marketer with 10+ years of experience in product, strategy, and growth. She makes sure you’re always up-to-date on the coolest things you can do in Surfer. In her “free” time, she’s either sailing, inhaling TikTok, or cosplaying - sometimes all at once, because why not?
Frequently Asked Questions
How do I access the course?
To access the course go to https://community.surferseo.com/c/ai-search-optimization-masterclass/, register your account and enjoy your free access to the course with all its future updates, an official certificate with lifetime renewals, and a lively private community of SEOs and marketers worldwide.
Is this course free or paid?
Free! We’ve seen how much impact it’s had, so we decided to make it available to every marketer, no strings attached.
Who is this course for?
Anyone can take the course but its designed for CMOs, marketing leaders, and content teams who want clarity and results — not regurgitated not-so-hot-takes and fluff.
It’s especially valuable for in-house B2B companies, but the same strategies apply for agencies and product-led teams too. If you’re responsible for making sure your brand stays visible and competitive in a fast-changing search landscape, this course is for you.
What will I learn?
By the end of this course, you won’t just understand AI Search — you’ll know how to win in it.
You’ll walk away with:
- The ability to strengthen your content so it’s featured in AI answers, not left behind in traditional search.
- The skills to track and measure your brand’s visibility in AI tools — so you can finally see what’s working and prove impact to your team.
- A future-proof strategy that keeps your brand top of mind no matter how fast the search landscape shifts.
Most importantly — you’ll leave with clarity and confidence. Instead of feeling overwhelmed by change, you’ll know exactly what to do, step by step, to lead your team and your brand into the next era of search.
And here’s the best part: you’ll learn how to do all of this efficiently with Surfer—the ultimate platform for content-led growth.
Do I have to watch all the lessons in order?
Nope! You are free to watch whichever lesson you want in whatever order. Keep in mind, however, that to finish the course and receive an official certification, you’ll have to pass the final exam.
Certificate
How do I obtain the course certification?
All you need to do is take the final exam in the next lesson. You can take it as long as you want and retake it as many times as you need to pass. We’ll email you the certificate once you pass.
How long is the final exam?
The exam part should take no more than 30 minutes, although we recommend working at your own pace.
How many points do I need to get to pass the final exam?
To pass the exam, you’d need to answer at least 17 out of 20 questions correctly (85% correct answers).
Do I have to watch the Content Optimization Masterclass to take the final exam?
Nope! If the practical knowledge we share in the lessons is already familiar to you and you would rather skip the course, you can go straight for the exam! Keep in mind, however, that you’ll need to get at least 17 out of 20 to pass.
What happens after I pass?
You’ll wait for the email with your digital certificate - we will send it to the email address you used to sign in to this community. Remember: we will use your profile name in the certificate, so make sure it’s correct before passing the exam!
Then, you can add “AI Search Optimization Expert” to your CV or LinkedIn profile, download the certificate with your name on it, and of course, brag to all your friends!
When will I get my certificate?
We will do our best to verify your responses as soon as possible. It shouldn’t take us longer than one working week and usually happens within 48h.
How long is the certification valid for?
The AI Search Optimization Expert certification is valid for two years. You will be able to renew your certificate every two years by simply retaking the final exam.
Why? Because SEO and AI evolve constantly, and by 2027, the best content optimization practices will likely look different. But don’t worry—we’ve got you covered! We’ll continue updating the course and final exam to reflect the latest industry changes, so you’ll always stay ahead of the game. 🚀
All that’s left for you? Retake the exam in two years, refresh your certification, and keep crushing it. 💪
We’ve spent months working on this course. And seeing as we’d never design a course we wouldn’t want to take ourselves, you can bet it’s great and practical.